Written By: John Curtis
Published: Wed Nov 13 2024
SEO can be a confusing topic that we're told is super important to the success of your business, but the details are often hand-wavy or hard to quantify. We've collected what we think is the best set of articles to get started with an important component of SEO, Internal Linking. In a nutshell, having a well crafted internal linking strategy can help you rank better in search engines and keep customers engaged with your brand.
Here are five authoritative sources on why a "Related Articles" or "Further Reading" section can be beneficial for reader engagement and SEO:
Moz
Moz’s comprehensive SEO guide covers the importance of internal linking, including related articles, to keep readers on the site and help search engines understand content relationships. They explain that internal links contribute to site structure, improve user experience, and enhance SEO.
Moz - The Beginner's Guide to SEO
Google Search Central
Google’s SEO Starter Guide suggests using related content to improve navigation for users. Google highlights that creating a structure where users can seamlessly discover more relevant content improves the user experience and helps search engines crawl and index pages effectively.
Google Search Central - SEO Starter Guide
HubSpot
HubSpot emphasizes that linking to related articles keeps visitors engaged, improves session duration, and increases the likelihood of conversion. Internal links are recommended as they keep readers on-site, decreasing bounce rates and enhancing the website’s authority and user experience.
HubSpot - How to Use Internal Linking to Improve Your Website's SEO
Yoast
Yoast discusses how a well-organized site structure with links to related content improves SEO and helps readers find valuable resources, which enhances user experience and engagement. This is particularly beneficial for keeping readers within the site ecosystem.
Yoast - What is site structure and why is it important?
Ahrefs
Ahrefs emphasizes that strategically placed internal links, such as related articles, help with “dwell time” (how long users stay on your site) and keep readers engaged. They highlight that such links help with content discoverability and reduce bounce rates, benefiting both SEO and user engagement.
Ahrefs - Internal Links for SEO: An Actionable Guide
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